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AI Playbooks:
Scaling Technology in High-Stakes Environments

Michelle McKenna, former CIO of the NFL, brings firsthand expertise in delivering enterprise-scale digital transformation under extreme conditions. She led the modernization of the NFL’s technology stack, from edge computing on the field to AI-driven fan analytics, and architected the league’s first-ever Virtual Draft broadcast, a groundbreaking live production executed entirely remotely in 2020. Amid the pandemic, she also oversaw the NFL’s real-time health data infrastructure and protocols that enabled a full season and an in-person Super Bowl delivery.

With prior leadership roles driving transformation at Disney, Universal, and Constellation Energy, Michelle offers a rare blend of technical depth and business alignment. This session explores cloud migration strategies, scalable data platforms, AI and machine learning integration, and how to lead through complex change while minimizing operational risk.

OTHER TECHNOLOGY TOPICS

more Topics for michelle to speak on

HER PERSONAL JOURNEY

SPORTS/MEDIA/INVESTING

LEADERSHIP

I am on the board of directors for two public companies and a couple of private ventures. My first time in the boardroom I was a new director and the only female. While CIO of the NFL, I frequently found myself the only woman in the room and learned how to make sure I was heard. However, I found boardroom dynamics to be far more difficult. After several years and countless board meetings, I've found these to be some tactics to make sure you have a fulfilling experience in the boardroom.

1. Remember you are there because you were elected to be there. You are there for your unique abilities and point of view. While you may be on a board with others who have more years of boardroom experience, what you bring is just as valuable if not more so. Remind yourself of this each time you enter a board meeting.

2. Find an incumbent director advocate. This is ideally someone who pays attention to the “table hogs.” Table hogs are individuals who talk to be heard and aren’t adding anything new or different to the conversation. Ask your advocate to help you navigate these individuals so that when you have something to add or a question to ask you can speak unimpeded.

3. Do your homework. Read all the materials in advance and make notes where you have questions. This homework should include a director onboarding where you learn about the organization in detail and have time to talk to management. If the organization doesn’t offer an official onboarding - schedule one yourself. Meet with the CEO, CFO, COO, CHRO and ask for some introductions to those who drive your customer experience. Remember, no question a director has is a dumb question.

4. Have strong financial acumen. Not everyone is a CPA and financial expert, but all board members should have a firm grasp of the organization's financials. Even if you are not on the audit committee, ask to attend the audit committee meetings for the first several until you feel comfortable enough to fulfill your fiduciary duties as an independent director.

5. Remember that you work for the shareholders. The ideal director can develop strong relationships with other directors and management. The best and most fulfilling board experiences are those built on strong relationships. Support your CEO and management team through guidance, advice, and coaching, while maintaining an independent mindset. Over time make sure you test your thinking with external shareholders and interested parties.