Michelle McKenna sits at the intersection of three powerful forces reshaping global business: With sports now recognized as a distinct and attractive investment class, the convergence of media rights, technology platforms, and capital strategy is accelerating. Michelle McKenna, former NFL CIO and current partner at Evercore, is a trusted advisor to leagues, investors, and rights holders navigating this fast-evolving space.
In this session, she offers a behind-the-scenes look at how data, direct-to-consumer platforms, AI, and immersive technologies are reshaping sports valuation, and how private equity and institutional investors are capitalizing. It’s a playbook for anyone looking to understand the future of sports business and the tech-fueled arms race transforming it.