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Leading Through the Digital Blitz:
Driving Transformation in the Face of Disruption

From Hollywood studios to the NFL’s biggest stage, Michelle McKenna has led some of the most complex and high-stakes technology transformations in modern business. As the CIO of the NFL, she spearheaded the league’s end-to-end digital evolution, from on-field tech to fan engagement at home, and orchestrated the groundbreaking 2020 Virtual NFL Draft during the height of the pandemic.

Michelle also led the league’s tech-driven COVID response, enabling games to continue safely and delivering an in-person Super Bowl against all odds. With prior leadership roles at Disney, Universal, and Constellation Energy, she brings deep expertise in data, AI, machine learning, and, most importantly, the people side of innovation. In this keynote, Michelle shares actionable insights on managing digital change, building resilient teams, and navigating transformation with clarity and confidence.

OTHER TECHNOLOGY TOPICS

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HER PERSONAL JOURNEY

SPORTS/MEDIA/INVESTING

LEADERSHIP

I am on the board of directors for two public companies and a couple of private ventures. My first time in the boardroom I was a new director and the only female. While CIO of the NFL, I frequently found myself the only woman in the room and learned how to make sure I was heard. However, I found boardroom dynamics to be far more difficult. After several years and countless board meetings, I've found these to be some tactics to make sure you have a fulfilling experience in the boardroom.

1. Remember you are there because you were elected to be there. You are there for your unique abilities and point of view. While you may be on a board with others who have more years of boardroom experience, what you bring is just as valuable if not more so. Remind yourself of this each time you enter a board meeting.

2. Find an incumbent director advocate. This is ideally someone who pays attention to the “table hogs.” Table hogs are individuals who talk to be heard and aren’t adding anything new or different to the conversation. Ask your advocate to help you navigate these individuals so that when you have something to add or a question to ask you can speak unimpeded.

3. Do your homework. Read all the materials in advance and make notes where you have questions. This homework should include a director onboarding where you learn about the organization in detail and have time to talk to management. If the organization doesn’t offer an official onboarding - schedule one yourself. Meet with the CEO, CFO, COO, CHRO and ask for some introductions to those who drive your customer experience. Remember, no question a director has is a dumb question.

4. Have strong financial acumen. Not everyone is a CPA and financial expert, but all board members should have a firm grasp of the organization's financials. Even if you are not on the audit committee, ask to attend the audit committee meetings for the first several until you feel comfortable enough to fulfill your fiduciary duties as an independent director.

5. Remember that you work for the shareholders. The ideal director can develop strong relationships with other directors and management. The best and most fulfilling board experiences are those built on strong relationships. Support your CEO and management team through guidance, advice, and coaching, while maintaining an independent mindset. Over time make sure you test your thinking with external shareholders and interested parties.